News Summary
Church’s Texas Chicken has appointed Roland Gonzalez as its new CEO, succeeding Joe Guith. With a goal of increasing system-wide sales to $2 billion, Gonzalez aims to enhance franchisee profitability while leveraging his extensive experience from major brands in the quick-service restaurant industry. Founded in 1952, Church’s continues to thrive in both the U.S. and international markets.
Exciting Changes at Church’s Texas Chicken with New CEO at the Helm
San Antonio, Texas, is buzzing with news as Church’s Texas Chicken, a beloved fast-food chain known for its finger-lickin’ good chicken, announces an exciting new chapter in its journey. The company has just promoted Roland Gonzalez from Chief Operations Officer to the position of Chief Executive Officer. This change comes after Joe Guith stepped down from his role after just a year in the top seat, creating a wave of anticipation among fans and franchisees alike.
Why Roland Gonzalez?
With a resume that reads like a who’s who of the quick-service restaurant industry, Gonzalez comes to his new position with a treasure trove of experience. Before joining Church’s, he wielded significant influence at other major brands, including Burger King, Tim Hortons, and Popeyes. Having also occupied senior roles at Virtual Dining Concepts and Restaurant Brands International, Gonzalez is well-versed in what it takes to steer a global food brand towards success.
Setting the Bar Higher: The $2 Billion Goal
Talk about ambition! Under Gonzalez’s leadership, Church’s Texas Chicken has set sight on growing its system-wide sales to a whopping $2 billion in the coming years. Last year, the chain already made a splash with over $1.5 billion in sales, so this new target feels both challenging and achievable. With more than 1,500 locations stretching across 26 countries, the groundwork for this ambitious goal is already well-laid.
Maximizing Franchisee Profitability
Gonzalez isn’t just focused on bringing in more revenue; he’s also keen on making sure franchisees find their footing in an increasingly competitive market. Those who own and operate Church’s restaurants are vital to the brand’s growth and success, and the promise of maximizing their profitability is sure to resonate well. The company’s owners, High Bluff Capital Partners, who purchased Church’s in 2021, are putting a strong emphasis on this vital aspect as they guide the brand towards new heights.
A Legacy of Flavor and Community
Founded in San Antonio, Texas, back in 1952, Church’s Texas Chicken has a rich history of serving up delicious dishes that have become community staples. Known for famous offerings like the Original and Spicy Chicken as well as the mouthwatering Honey-Butter Biscuits™, the chain has garnered a loyal following over the decades. For those outside the United States, the brand is recognized under the name Texas Chicken™, making it a global sensation.
What’s Next for Church’s?
With Gonzalez now at the forefront, many are curious about how he will channel his expertise into enhancing guest experiences and driving operational excellence. His vision includes forging stronger partnerships with franchisees and exploring innovative expansion strategies that could help Church’s solidify its position even further in the quick-service chicken arena. This fresh leadership is sure to flavor their future with excitement.
The Future Looks Bright
As Church’s Texas Chicken embarks on this new journey with Roland Gonzalez, the spotlight is definitely on. With ambitious sales targets, attention to franchisee success, and a commitment to innovation, it seems like the brand is poised to take the quick-service chicken world by storm. Fans can’t wait to see what Gonzalez has in store for the classic chain that holds a special spot in the hearts—and stomachs—of so many.
So, San Antonio and beyond, keep your eyes peeled as Church’s Texas Chicken prepares to soar to new heights, all while continuing to deliver that flavorful goodness that we’ve all come to love. The future is not only bright; it’s looking finger-lickin’ good!
Deeper Dive: News & Info About This Topic
- NRN: Church’s Texas Chicken Names Roland Gonzalez CEO
- Restaurant Business Online: Church’s Texas Chicken Names Roland Gonzalez CEO
- Business Wire: Church’s Texas Chicken Appoints Roland Gonzalez as New CEO
- Food Market: Church’s Texas Chicken Names Roland Gonzalez as New CEO
- Wikipedia: Church’s Chicken
